In Japan, digital marketing is not just a component of a successful market entry strategy; it is often the cornerstone.
With one of the world’s highest internet penetration rates, Japan offers a fertile ground for digital marketing strategies tailored to a tech-savvy consumer base. Social media platforms like Twitter, Instagram, and LINE have substantial reach and influence, making them essential for engagement and brand visibility.
Equally important is the strategic use of online marketplaces. Japan boasts some of the most robust e-commerce platforms, such as Rakuten, Yahoo! Shopping, and Amazon Japan.
Leveraging these marketplaces offers foreign companies immediate access to a broad customer base and can significantly reduce the initial barriers to entry, like customer acquisition costs and establishing trust.
PMC has a long experience for leveraging all the digital tools and marketplaces.
Some of the services we offer include:
- Sites Development
- SEO
- Digital Platform Operations
- Digital Marketing
- Influencers Management